On my Om
With Neo, Apple Goes After Windows 11 – On my Om
It has been a long time since I used the words "cute" and "want" about a computer. Last time, I probably did when...
Om Malik opines on the MacBook Neo, Apple's new budget laptop with a mobile phone chip inside, and all of the premium Apple vibe on the outside. But, what is the logic for releasing such a product, as Apple generally hasn't been interested in competing in the lower end of the market? Malik takes a defensible position: its a Trojan Horse.
Apple needs to convince millions of people to buy this low-end laptop, and steal users away from Chromebook and Windows ecosystems. And hope that these switchers could eventually buy more things from Apple, especially those high-margin services.
But, will that strategy be effective? A $599 laptop is certainly "cheap" for a Mac, its not all that competitive with even cheaper Chromebooks, which dominate in education. I am sure that Apple will pursue that market, and high-volume purchasers like schools will get an even lower price point, but I have a hard time being convinced that they'll unseat Chromebooks as the dominant computer by volume in education, but I wouldn't be surprised if they earn a significant revenue share.
That said, there is some market context that Malik explores:
The timing for the launch of the new Neo computer is fortuitous. Microsoft’s ham-fisted approach to grafting Artificial Intelligence (AI) into Windows 11 has been an unmitigated disaster. Whether it was privacy-invading Recall, barely good Copilot or invasive advertising, Windows 11 has left many long-time Windows users searching for alternatives including Linux.
This is where it gets interesting to me. Spendy MacBook Pros are a common choice for businesses, in spite of their high price point. Personal computers are a different story, and the mid-market is flooded with popular laptops with similar pricing to the Neo. I'd wager that a home computer buyer is much more likely to choose a MacBook Neo, which is a premium product compared to the cheap plastic alternatives running an increasingly crap Windows experience. Malik's Trojan Horse thesis makes more sense to me in this specific market, where iPhones hold a very strong market share, and the services drag is sky high. I'll be interested to see how it unfolds!
I am sure reasonable people can disagree with me, but I’m happy that at least one of the AI giants is willing to stand its ground in the face of authoritarian pressure.
Excellent post from Ben Werdmuller about the dramatic shift that has impacted the calculus for startups and founders.
Enter AI. Almost without warning, AI-enabled tools dramatically expanded what a resource-strapped team can create. It’s a genuine sea change. The more founders and senior engineers I speak to who are actively using these tools, the more stories I hear about accelerated development. People are building smaller tools that would have taken many sprints in less than a day; founders are building entire startups that might have taken six months in less than one.
Ben does point out that there is more to consider than the up-front investment of time and energy required to make an idea a sustainable and successful product. There’s a critical human factor: giving a shit about what you create.
In a world where AI and modern tooling make it dangerously easy to spin up new software, our ultimate constraint is no longer our ability to type code. It’s our capacity to care for the things we bring into the world. Saying "no" to a project with a massive, hidden maintenance burden isn't a failure of imagination; it is how you protect your team’s time so they can focus on the journalism, the community, or the core mission that actually makes your organization special.
You don’t just need to build the dog, you also need to walk it, feed it, and give it the attention it deserves.
I flushed the internals out with lacquer thinner and blew everything out with the air compressor the following day. I replaced the rubber body bushings and replaced two missing washers on the feet. Then I put everything back together making the appropriate adjustments as I went.

Beyond this, it's ready to be in the regular rotation, but will be my primary desk machine for the near future.
One of my favorite features of my new site is invisible to visitors — an integrated feed reader with support for first-class IndieWeb interactions — likes, replies, bookmarks, and reposts. Still iterating on it, but it’s already lovely to use.
I really enjoyed watching Winged Migration (2001). Some breathtaking footage of bird migrations all around the world. I was shocked how close some of the footage was and learned via Wikipedia that the filmmakers raised several species from birth so they would imprint on the staff and be accustomed to the ultralights and camera equipment.
Thanks to Fractal Kitty for the recommendation for IndieWeb Movie Club!
This black rubber bushing is so smashed you almost can't see it above the silver screw head at the bottom of the typewriter frame. The typewriter's foot has been removed from the vacant screw hole just to the left of the bushing screw to provide better visibility.[/caption]
This is a common repair issue for the Olympia SM3 machines and one which can dramatically impair that typewriter's functionality after several decades. I expected this would be a common enough problem, so I searched a few fora, YouTube, and some specialty Facebook Groups to see how others had done the replacement and find the specs for the original part. Sadly none were forthcoming. Has no one written this up before? Perhaps because the issue isn't a huge problem from a functional perspective, no one has bothered?
But when you're doing a thorough restoration on a machine you plan to put into daily use, you go the extra mile. To that end, I thought I'd write up a few notes for those who encounter this in the future, particularly as I couldn't find quick sources on it the way one can for the SM3.
My crushed rubber husks (now more like a brittle, friable plastic) were approximately 16mmOD x 4mm ID x 2 mm, but I wanted to do better than guessing the appropriate replacement. Fortunately our friend Richard Polt has a downloadable .pdf copy of the Olympia Spare Parts Catalog and Price List for Standard Typewriters Model SG1 (Jan. 1, 1961 edition) from the Ames Supply Company on his website. Pulling it up very quickly provided a diagram of the appropriate part on page 12 and indicated it to be part number 34280-5x.6. Scrolling ahead to page 61, one discovers that the part is called a "spacing washer (rubber)" whose original specs are listed as 5⌀12⌀x4mm which originally listed for 11¢. On a German manufactured machine this is indicating a 5mm inner diameter, 12 mm outer diameter, and thickness of 4mm.
A quick spin over to the local Ace Hardware store and I was able to find a variety of Hillman rubber bushings on offer as potential replacements.
I selected Hillman part number 405784-E as the closest bushing with dimensions 1/4" overall length; 3/16" ID, 9/16" major dia.; 3/8" min. dia. and 1/8" Hd. thickness. I picked up 4 of them for $0.95 each. Depending on availability, others might find luck ordering something of similar size and dimension from purveyors like McMaster-Carr or Grainger.
[caption id="attachment_55834796" align="aligncenter" width="660"]
The old (left) and the new (right).[/caption]
Back at home I inserted the smaller end into the hole of the frame and screwed the shoulder bolt and washer back in to hold the frame onto the typewriter chassis. It seemed an excellent fit and this part of the machine should be in good shape for the next few decades.
If this is the only repair you're making to your machine, I suggest you replace each one, one-at-a-time in turn. This will prevent you from needing to take apart more of the machine or removing the entire body shell to get them on and will speed up the replacement process. If you're doing it as a larger restoration, then just install them when you re-attach the body shell. For me, loosely attaching the two rear ones followed by the two at the front and then tightening/adjusting them all seemed to be the easier way to go.
If you're restoring your own SG1, I hope these details make your work and research a bit quicker and easier.
So cool! Also, terrifying.